So if you have been living under a rock for the past decade, or maybe you just chose to not worry about it, Internet Marketing, for anyone in any type of Real Estate business, is now probably the most important part of marketing nowadays. In this article we will focus more on Realtors and how it can help their businesses.
People that are looking to buy a house turn to the internet to start their search for their next dream home. If you have a listing you need it to show up in front of them to get your listing sold!
In this first article about the importance of using the internet and all the different types of social media that are available for you to use, we thought we would go ahead and backup our claims about how vital the internet is to your success.
Even if the broker that you work for doesn’t use the internet or social media, there is no reason that you can’t. Why wait for your broker to become internet savvy and let them hold your financial future!
In an article from NAR they have some impressive numbers about online marketing:
Field Guide to Effective Online Marketing
(Updated December 2014)
An online presence is a vital component of a real estate professional’s marketing strategy. Because today’s consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs. In this field guide you will find an overview of online marketing basics, tips on marketing your website, and information on how to use email and blogging. You will also find NAR’s trademark and policy issues, as well as a variety of useful websites that can take your internet marketing to new heights. (C. Dodge, Information Specialist)
Did You Know…
…92% of homebuyers used the Internet as an information source
…76% of Internet homebuyers drove by or viewed a home they saw online
…43% of buyers first found their home on the Internet
2014 NAR Profile of Homebuyers and Sellers, Item #186-45-14. This valuable tool provides answers in a user-friendly format, designed to allow easy comparisons with previous studies, using a mix of charts, graphs and tables. Order online or by calling NAR’s Information Services at 1-800-874-6500, press option #1. Continue Reading the story here….
Those are some pretty impressive numbers. You can’t deny how important the internet is to your success, or at least how much farther you could expand your business by making use of internet marketing. These numbers from the previous article were also done over a year ago, and have no doubt gone even higher as of today.
The internet is more than just having a website though. You can also make use of social media, which some realtors do with video, but there are a lot more social properties to make use of. FaceBook and Twitter as well as even YouTube to name a few. Facebook is probably one of the best places to get traffic from for Realtors.
This is mentioned in an article done by Seth Price from Houston Agent Magazine where he gives a little insight:
Leverage Social Networks for a Groundswell of Consumer Engagement
Outside of the introduction of the mobile Internet, perhaps no other medium has been as impactful on sales as social networks and media. In fact, they’ve created a whole new model for sales – social selling. Essentially, this is the idea of using social networks to do research on buyers, their sphere of influence and how to best be found by them. With social networks, everyone within your brokerage or agency can have a role in selling by creating more connections and broader networks online.
Furthermore, the ability to listen through social allows salespeople-turned-marketers to take the pulse of the target market, and respond as buyers do research out loud. For agents, a good place to start is Facebook. In fact, research has shown that 74 percent of referral Website traffic to agent’s Websites comes from Facebook.
Once you’ve found the right social network to communicate with home buyers, you need to determine what sort of content you will engage them with. Posting content about you, your product or your brokerage is a good way to hear…crickets. You need to look at social through the eye of the buyer. Look at your LinkedIn and Twitter profiles. Where are your buyers? Then, become part of those networks and look the best you can. Your network is your net worth in social. Think of those who you have worked with in the past and expand. Leverage your college alumni – Continue Reading Here…..
So as you can see websites and social media can really help you get in front of buyers.
One other thing that you can do with the internet is really build YOUR BRAND. You can build yourself up as THE authority where you farm leads. It’s good to build your brand because it will follow you where ever you go – from Broker to Broker.
Create a Brand that Stands Out
It’s not enough to use online marketing only to offer your services. If you want your firm to stand out from the others, you have to create a winning brand that makes your prospects want to engage with your firm.
Creating an effective brand isn’t easy, but if you do this right, you will be able to position yourself as the authority that your readers need. Creating a great brand involves several components:
- Personality — Are you funny? Authoritative? Hard working? Every real estate agent has personality traits that make them a great choice for a prospect. Figure out what those are and make sure they show through in your online marketing efforts.
- Voice — What does your brand “sound” like? What tone will you take when you’re engaging with your readers? This is related to your personality. Use a voice that will resonate with potential leads.
- Story — What’s your brand’s story? Why did you decide to do real estate? What do you stand for? An essential component of a great brand is a great story. Craft your brand’s story, then make sure elements of your story are present in each piece of content you create. Read The Full Article Here…
With internet marketing you can also use Video, which helps ad a face to everything. We also decided to include this video from the Tom Ferry Show that will give you a more indepth explanation of using video for your marketing:
There is so much that you can do with the internet and growing you business and becoming a great Real Estate Professional. It can really help make the difference in you meeting your goals. The internet is here to stay, and if you aren’t using it to it’s full potential you are potentially losing customers and clients to your competition that is.