If you don’t think your business can benefit from the use of Video Marketing, and more particularly, YouTube videos, then you need to think again!
We have been “preaching” for some time about how important video is to engage more customers, clients, make more sales and generally inform your audience about your services and products.
YouTube has just recently released more statistics about their service this month, and these numbers just can’t be ignored. Here are a few of the biggest stats that can be applied to businesses that were released at YouTube’s Annual Brandcast event on May 5th.
- YouTube reaches more 18-49 year olds during prime time than the TOP 10 TV shows – COMBINED!
- Brands that advertise on YouTube during prime time instead of TV reach 56% of the 18-49 year old age group!
- 6 out of 10 YouTube subscribers say that their views of a brand were influenced by a video
If you think those numbers don’t matter, or that your business can’t get a piece of that pie, then go ahead and sit back and watch your competition that takes advantage of YouTube surpass you!
These numbers also help prove that people want to WATCH the internet, not read it. There are some estimates that 1/3 of all online activity is now watching video.
Is your company at the top of the food chain for your field of expertise? If it is, or if it isn’t, video is a great way to help increase sales, which is what every company’s goal is. Do you know that a one-minute video is the equivalent of 1.8 million words of text. You need to stop and ask yourself how long would it take for you or your staff to create 1.8 million words of content?
Skyler Mills wrote an article on Grand Rapids Business Journal about he and a friend made a video and the resluts they had:
Video gives us a no “skim-read” option. Comprehension is immediate. Its ability to deliver an emotional response in a matter of minutes is unmatched by any other medium. The integration of video with social media sites makes it even more accessible and easier to reach, engage and inform individuals.
As a student at Grand Valley State University in 2013, I had the opportunity to co-produce a motivational video on exams to help students prepare for finals week. Attention from the video was surreal. More than 236,000 views later, our video has reached students across the United States and abroad. Colleges have contacted us directly to congratulate us and ask permission to use it on their campuses.
If two students with a camera can reach that many people, imagine how your business could dramatically increase its scope of influence with even minimal video resources. Read the entire “Reasons why your company needs video marketing” here.
Those results are fantastic. And imagine how much reach and influence your business could have if asked by another if they could use it. It’s also important to note that Skylar says for you to consider creating videos and the impact they can have, even with minimal video resources. Are we suggesting that you just create a spammy video with a couple of still pictures and no voice over? No. You will have to put some effort into the project. The important take away here is that even if your video isn’t a Hollywood production, it can still ad value to your company.
At Social Triggers they also have a post that gives some reasons that video is so much better than text:
Your writing might show off your personality, but it’s just not the same, and I suppose it makes sense.
Text-based content is a very one-dimensional medium.
Video on the other hand is a triple threat.
Not only can people hear you, they can read whatever it is you’re writing (I tend to write on a white board).
But most importantly, people SEE your body language.
They see your eyes, your smiles, your laughs, your nervous ticks (if you have any), and much, much more.
And that’s the secret.
Body language communicates more information than you could ever HOPE to write.
Now what does this have to do with rapport? And likability? And building a business?
How I Stumbled On The Power Of Video By Complete Accident
A few months ago I released the first ever Social Triggers video.
It was raw, but it was the REAL me.
At one point, I stuttered, and said the word “implimication” instead of “implication.”
Instead of editing it out, I left it in, and moved on.
But then I received comments like this:
“I really like this video for the simplicity and that you didn’t edit out your verbal malfunction.”
People realized I was a human being… just like them… just like you.
Read the full article “The Truth: Why Every Business Website Needs Video Immediately“
So there you have it – if you still think you don’t need to be marketing with video and YouTube, then get passed over by potential clients and customers that go to your competition that does use video.
As always, if you are in need of YouTube Video Advertising for your business – be sure and contact us. We will be more than happy to give you a free consultation on how we can help increase your bottom line with Video 🙂