Benefits Of SEO And Localizing For Search ~ MD Internet Marketing Solutions

Benefits Of SEO And Localizing For Search

So what exactly can good local SEO do for you? More importantly, what can it do for your business over Adwords?

Is performing SEO on my website and other social media properties worth the effort and finances?” Many small business owners wonder about this and don’t know the answers. Well we have some answers that we are going to go over in this article.

Benefits of Good SEO and LocalizationImage Credit

As we have mentioned before, the difference in having a website and paying for adwords is a lot like the difference in renting a home, and owning a home. Having a website showing up and ranking in the search engines with SEO is comparable to when you own a home (without a mortgage). All you have to do is keep up with the repairs. Make sure the roof is in good condition, any miscellaneous plumbing or electrical repairs and you are good to go.

However, adwords is like renting a home. You don’t pay your rent and you are out, no place to live. If you aren’t paying for adwords, you aren’t getting any new calls from the web.

Tamara Weintraub does a great job of explaining how there are some great outcomes with good SEO for Websites that you or your business owns:

3 Surprising Things that Happen When Your SEO Rocks

If you were to sum up the goal of search engine optimization in one phrase, it would probably be “more website visits.” But beyond that, many businesses can’t explain how search engine optimization really impacts their bottom line. Here are a few surprising ways SEO benefits your business.

1. It Creates Lasting Results for Your Business

Unlike pay-to-advertise tactics, search engine optimization is a practice that enhances the website that you already own. By making ongoing search engine-recommended updates to the core structure and content of your website, an SEO service has a lasting impact on your website’s user experience and performance in organic search results. And, because any changes made to your website are, in effect, permanent (until you change them!), they won’t go away should you ever need to pause your SEO efforts. Continue Reading The Article Here…

Tamara’s article is fairly short, but we wanted to add it to give more credibility to our claims of how good SEO can be a good long term investment.

Another thing to consider in your SEO efforts is properly “localizing” you site for the area that you are wanting to farm for leads. This will help insure you are appearing in the searches for the right consumers, and not wasting your time, money and efforts to appear in the searches outside of your farm area.

Thomas Stern recently posted on Search Engine Land how you can optimize your site for better local performance and getting the leads that you are really after. Here is a short snippet from that article:

The Local SEO Playbook To Increased Visibility And Customer Acquisition

1. On-Page Elements for Location Landing Pages

According to Moz, the localized information listed on your brand’s website is the most influential factor for increasing exposure in local search. To ensure search engines see individual location data, create robust landing pages for each location with distinct and valuable information. Companies with many locations will require a high volume of page development to rank well in local markets.

Each landing page should include the following SEO factors, unique to each business location:

Page title (keywords, business name, location info).
Meta descriptions (call to action).
Page content (at least 100 words).
Contact information (name, address, phone number).
Structured data (to help achieve Rich Snippets or Knowledge Graph panels in SERPs).

A note when it comes to page content: Duplicate information across multiple location pages can be viewed negatively by search engines and subsequently decrease exposure. Keyword forecasting tools can help identify the best opportunities to diversify listings and target high-traffic search queries.

2. Google My Business Signals

Google’s local search is one of the most influential factors for being found in local markets. Their listings are displayed in SERPs, utilized in advertising, and syndicated across other digital platforms. Google’s local search expansion with recent Google My Business API changes and a soon-to-be editable Local Knowledge Graph showcase the necessity to build visibility in local markets with a robust Google My Business listing.

Ensure that your Google data exactly match the individual location data on your website. Consistent and accurate NAP (name, address, phone number) information across all listings is crucial for a successful local SEO campaign.

Furthermore, research your competition when selecting a category for your business listing, as this will be a big indicator as to how you will rank for targeted keywords. Often, local markets show different results for similar categories, so do your research to uncover the opportunities for best placement and exposure.

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3. Citations

Citations on external listing services are heavily weighted factors for generating high-traffic local SEO signals, especially since Google’s Pigeon update. They boost local SEO performance in much the same way that traditional backlinks work for Google’s traditional SEO algorithm.

Online citations can help strengthen the association between your business and its physical location. To establish the strongest possible relationship between your business, its location and its business category, aim to create as many consistent citations as possible. Some external listing services are Manta, Apple Maps, Urban Spoon, Yellow Pages and Yahoo! Local, as well as niche and local directories.

Utilize citations to share your business information across the web and build credibility in search engines with consistent local data. Expand the search terms your business will rank for in local search with diversified content and keywords optimized around user intent and unique market applications.

Continue The Article Here…

If you aren’t already reading Search Engine Land’s blog posts, you should be. They offer a wealth of information to help you in your SEO strategies.

In the beginning of Stern’s post we think that it is important that he points out that these are strategies for 2016. SEO is constantly changing, and what worked a few years ago, or even last year can be out dated and not work anymore or be less effective.

Another thing that you MUST consider in your local SEO efforts is keywords, more specifacally, long tail keywords. This is probably something that you are going to hear us harp on constantly, because it is so important.

Keywords are the way people are going to find your business and more importantly, your business services. Long gone are the days of just targeting 1 or 2 keywords to drive customers. With smart search and people being able to speak their search into their phones you need to be targeting longer phrases and natural speech patterns.

Dave Hutton goes farther indepth on this subject in his article:

Six ways to improve your micro-targeted long-tail keyword strategy

Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results.

When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for.

Long-tail keyword targeting is nothing new. We know users are quickly adjusting their queries to more conversational, semantic searches. I mean, there’s a reason that Amazon, Apple and Google are pushing into voice search.

Why then, are we as SEOs and marketers still targeting ‘motorcycle parts’ and ‘refrigerators’ when we know people are searching for ‘vintage Honda motorcycle parts’ and asking questions like ‘Does LG make a counter depth refrigerator?’ People are looking for answers — not keywords.

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And yet we’re seeing a trend of SEOs focusing on head terms, rather than optimizing for long-tail. While head terms have huge search volume, they don’t necessarily drive qualified traffic. It’s time SEOs worked to drive users who are ready and willing to buy.

Apply a different approach: micro-targeting

Micro-targeting is a three-step process. First, discover large amounts of long-tail keywords that share common phrases or expressions. Second, identify very specific opportunity gaps on your site where those phrases are lacking. Finally, make small adjustments to individual components of your site or content to better address long-tail keyword groups, not specific keywords, that are easier to rank for.

There are several ways to approach a micro-targeting strategy using different tools, workflows, and processes. Below, you’ll find six points to consider as you execute a long-tail micro-targeting strategy.

Continue Reading Here…

That is a great article, well worth the read. You or your SEO company need to be focusing on the proper terms people are searching, and multiple ways they might be searching to get your site and content in front of as many potential customers as possible.

As you can see there is a lot to consider when performing your on Page Optimization and creating post for your blog. SEO and Local SEO are not an easy task. It can seem overwhelming. As long as you follow these guidelines and do a lot of reading and research you should get some decent results, depending on the niche that you are targeting.

If all of this seems to much for you, contact us. We would be more than happy to give you a quote and help you with all of your Local SEO needs.

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